In 2010, Nike created a new division for the company called Digital Sport.  I was one of the the original members of this division and our focus was to build the Nike+ connected ecosystem.  

There is a saying that you can not improve what you do not measure.  Using smart sensing technology, we worked to measure movement, running, fitness and sport to help consumers reach their goals and potential.  

This group created leading innovations in the space of wrist based tracking, mobile apps, video games as well as partnerships with the world class technology brands like Apple, XBOX, Google and Samsung.  

While in this group, I developed Nike's first video game title "Nike+ Kinect Training".  I led the strategic integration of digital products and services into the Nike Training categories.  I was a mentor and coach in the Nike+ Accelerator working with entrepreneurs and start up companies in the digital service space.  And, I led all experience design across all products including design principles, UX and fast prototyping of new concepts.